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Andrew And Associates
What Everyone Should Know About
Real Estate Commissions
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Many people have
no idea about real estate
commissions. They don’t know
what a real estate agent does or
how he is paid. The more you
know about commissions, the more
likely you will be to select and
work with the real estate agent
that best meets your needs.
The first thing
you should know is this… A real
estate agent is paid by
commission. That means he is not
paid a penny until or unless a
real estate transaction is
completed. The agent will spend
a lot of time and money on your
behalf in anticipation of
receiving payment after
your real estate transaction is
completed. All the money and
time that the real estate puts
out your behalf is at his own
expense. Not too many people are
willing to put out weeks of work
and hundreds of dollars with no
guarantee of payment. Real
estate is a performance based
job. You either perform or you
don’t get paid. It’s that
simple. That’s why it is so
important to get a good agent.
There are several
types of real estate agents. To
maximize your time and
investment, you want to work
with a full time professional
real estate agent. He will give
you full representation at every
step of the sales process. A
full time real estate agent has
a fiduciary responsibility to
act in your behalf at all times,
as if you were present. You
really do want someone covering
your back at all times and in
all situations. Research shows
that a full time real estate
professional will close more
real estate transactions for
more money in less time. That’s
right… you will make more money
by hiring a good full time
professional agent.
On the other end
of the spectrum, there are
discount real estate agents that
will provide minimal or
“limited” help in the sales
process. They will list your
home; perhaps put it on the
multiple listing service.
However, they will have no
responsibility to represent you
all the time. For example, they
will spend no money in marketing
your home on a regular basis.
Some will not tour your home
with potential buyers. Most will
not negotiate for you to get top
dollar for your home. You will
be pretty much on your own.
You need to be
aware that buyers are a lot more
educated today. They spend hours
researching homes on the
internet before they even talk
with a real estate agent. You
must insure that your home is
well presented in the various
media that is available to
today’s buyers. You must have a
comprehensive marketing plan in
place, if you are to maximize
your return.
A good real
estate agent will spend many
hours, weeks and dollars in the
selling process. The average
buyer may look at dozens of
homes before making a decision
to buy. A good listing agent may
spend over a $1,000 in the first
week (after getting a listing)
just to begin marketing your
home. The first 30 days a home
is on the market is the most
critical. So, regardless of
whether you’re buying or selling
a home, you need representation
by a full time professional
agent.
Lastly, you must
understand that real estate
commissions are negotiable. They
may vary from location to
location and from one type of
real estate to another type of
real estate. For example, real
estate commissions for a home
may be different from commercial
land. If you want to get maximum
return on your investment in
minimum time, you want to deal
with a reputable full time
realtor.
You must do your
homework. Ask questions. Find
out who the best real estate
agents are. If you know someone
that has recently worked with a
real estate agent, ask about
their experience. Ask what
commissions are currently being
paid to full time agents. You
can’t afford to be bashful. Once
you’ve done a little homework,
interview two or three agents
and choose the one that will
best meet your needs.
Once you’ve done
your homework and selected a
good agent, don’t haggle over
the commission. The only person
that will loose will be you. The
general public today is smarter
than you think. When you work
with discount agents, I
guarantee that buyers will try
to offer as little as possible
for your home, after all isn’t
that what “discount” is all
about.
One final
thought. As a professional real
estate agent, I know how
important it is for you to
maximize your investment and
time. This is also true of any
good real estate agent. Once,
you’ve selected a good agent,
work hard with the agent to
accomplish your goals. Develop a
clear and continual
communication so that both of
you know what to expect from
each other. Don’t do anything,
real estate wise, without
communicating with your agent
beforehand. It will save you
a lot of time and stress. A good
agent is worth every penny of
real estate commission you pay.
Do you have
questions or need advice you can
count on or just want to discuss
this further?
Don’t waste any
more time; pick up the phone and
call me now! I’m here to help!
I offer a
five star guarantee. I
appreciate your business,
loyalty, trust and referrals. My
goal is to provide the very best
counsel and advice to meet your
real estate needs. If I can
assist you, a relative, friend
or co-worker, please give me a
call. I look forward to the
opportunity to serve you.
For prompt,
courteous, professional service,
call Larry Andrew:
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Cell:
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801-369-5125 |
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Toll Free:
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1-800-825-9275
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Office: |
1-801-756-2121
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